5 BUSINESS PILLARS
We are one of the most innovative and technologically advanced textile companies in Asia, and a pioneer of environmentally-sound manufacturing practices. We are also an industry leader in Indonesian polyester and viscose-blend products and we stand at the forefront of the tailored corporate and men’s suit sectors.
Our main product is suit fabric made from either 100% polyester or polyester mixed with mostly natural fibres including rayon and cotton, and our most famous textile brands, domestically and globally, are Bellini and Caterina.
Our textile company, Trisula Textile Industries, creates its own innovative and unique polyester yarn, producing fabrics that are warming, cooling, water-repellent, wicking (quick absorbing and quick drying), anti-bacterial and UV-resistant, all of which are in high demand from the market.
Our corporate uniform company, PT Mido Indonesia, designs and manufactures corporate uniforms, textiles and fashion accessories to strengthen the corporate image of many prestigious organisations, such as banks and police forces.
Mido Indonesia produces exclusive corporate identities and comfortable uniforms that increase productivity and improve professionalism in the workforce. Mido Indonesia often incorporates in its designs the traditional Indonesia batik design.
Trisula is also a pioneer user of ecofriendly, recycled yarns, which are helping to decrease the textile industry’s impact on the environment. Trisula uses a recycled fibre developed in the US and containing certifiably recycled materials (including clean industrial waste and plastic bottles), which helps to conserve precious natural resources. Also, its production uses less petroleum and emits fewer greenhouse gases. Every fibre has a proprietary signature so companies using this recycled fibre can make genuine and reliable promises that their products contain recycled content. Trisula owns and operates the only mill in the country using these recycled polyester yarns.
Our combined excellence in raw material sourcing, customer communication, flexible and fast manufacturing and in-house design helps us to set trends and achieve high standards in quality. We combine Asian and European textile and garment manufacturing technology with creativity, and apply it to casual wear, lifestyle clothing, golf, executive office wear and uniforms. Also, we have established our own design studio, staffed by some of the most creative and exciting fashion designers in Asia.
We produce garments for our in-house fashion brands JOBB and (under license) for global brands Hugo Boss, Daks, Allegri, PING, Lyle & Scott, Mizuno, Hush Puppies and many more.
Our Corporate Garments division designs and produces uniforms for a wide range of industry sectors including banks, airlines, retail outlets, hotels, governments, schools, transportation entities and hospitals.
We consider ourselves a world-class corporate garment provider, using our strong design capabilities and hi-tech production systems to respond quickly and flexibly to customer orders. Our excellent customer service adds significant value in three key areas:
- Design and sourcing, by having an on-site facility which allow our customer design teams to get customers’ ideas materialised fast.
- High levels of flexibility on the quantity of orders.
- Quick turnaround on repeat orders by aligning or schedules to fit our customers’ season projections.
Trisula’s Garment pillar plans to expand to become a truly global uniform provider, beyond our current markets in Asia, Australia, USA and the UK.
One of our key strengths is the vast distribution network we have established. By consistently committing to quality and care, we have managed to gain the trust of major department stores, established retail outlets and designer boutiques throughout Indonesia.
Our products are distributed at prominent department stores in Indonesia such as Seibu, Sogo, Metro, Debenhams, Centro, Matahari, Yogya, Pasar Raya and Sarinah. We also manage stand-alone shops in Jakarta and in several other major Indonesian cities.
Trisula’s publicly listed company Trisula International owns and operates roughly 250 outlets (with more to come), which is equal to around 6,200m2 of sales area, employing an estimated total of 600 people.
Trisula currently markets and distributes garments for its own brand, JOBB, which was established in 1995. Over the years, JOBB has grown to be one of Indonesia’s most preferred domestic office wear brands with approximately 120 points of sales across Indonesia at the end of 2015.
Trisula International has had a license to sell products from the famous American brand Jack Nicklaus in Indonesia since 1994. Trisula also established a Joint Venture company, PT. Triduaribu Bersatu (TB) in September 2012 with G2000 Hong Kong. TB authorises Trisula International to distribute G2000 products in Indonesia.
Trisula Corporation’s expansion into the furniture sector started in 1979 and has been one of several successful steps in the diversification of the company. In 2001, Trisula acquired the logo, trademark and 13 product designs from Japanese furniture company, Chitose Co. Ltd. Osaka.
We own the trademark and the license to market and distribute the brand and we have diversified significantly to a 300-strong product range, including products for the lucrative markets of education (schools, colleges and universities) and healthcare (hospitals).
We do this under our company PT. Chitose Internasional Tbk (CINT), which was launched on the Jakarta Stock Exchange in June 2014. CINT has more than 30 years’ experience in the furniture business and has achieved a dominant B2B market share in Indonesia with 22 distributors and 850 agents.
Trisula has announced the following goals for CINT:
- Maintain existing sales and enhance B2B and B2C channels
- Market focus on education and food services industry
- Develop upper market category products
- Diversify furniture products with wood, metals and other materials, and develop B2C market
Another bold and successful diversification has been the establishment of our Property division, which manages Property Investment (development of land and projects) and Property Hospitality (the ownership and/or operation of five-star hotels).
Such has been the early success of property that Trisula has acquired more land and entered into more joint venture projects, and in 2011, Trisula Corporation’s Chairman and CEO, Kiky Suherlan, formally established the Property pillar within the group.